About ASTERI

ASTERI is the digital authority partner for businesses that don’t just need to be visible. Strategic positioning, website structure, content strategy and digital reputation signals – we bring it all together in a system that helps your business become the clear choice for AI responses, Google results and the consumer.

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Digital Authority Partner

How did ASTERI’s digital authority direction develop?

What determines which brand a customer will choose? First place in a Google search? Eye-catching web design? Or the PPC advertising that chases you at every turn? These tools are effective, but often just noise if there is no digital authority behind them. Today, it’s not who speaks the loudest that wins online, but who is the easiest to understand and trust. It’s not just about whether you are found, but whether the information about you seems worthy of choice – for both the user and the AI.

ASTERI’s name, meaning “star” in Greek, symbolises the goal of becoming the only choice. When we look up at the night sky, we see thousands of stars, but our eyes always stop on one, the brightest. We’re here to make your business the star of the internet. To make you the one that is not only visible, but also the clearest and most trustworthy among the many similar choices.
We have been on the market for more than 5 years. The direction of digital authority within ASTERI did not develop overnight. It is not a quickly invented service name or a reaction to one market trend. The idea has evolved as we have watched the visibility of brands, the logic of consumer choice, search habits and the impact of AI on all of this.
This direction has been shaped not only by the observation of the Lithuanian market, but also by the broader international context: how businesses are becoming recognisable in the global digital space, how the volume of content is growing faster than its value, how easily brands lose their clear identity and how it is becoming increasingly important not only to be visible, but also to look trustworthy. It is out of this experience that what we now call digital authority has emerged.

ASTERI has grown with the market for more than 5 years. Starting with SEO and digital marketing, we have seen more and more clearly that single tools no longer answer what a strong brand needs today. Visibility is important, but it doesn’t work on its own without clear positioning, structure, content logic and trust signals behind it.
Vilnius-New York is not just a nice destination for us. It is a broader working principle: combining European precision, structure and responsibility with the pace of the market, where there is often no room for second impressions. Working in an international context, with foreign clients and competitive markets has helped us to see more clearly what is needed today for a business that wants to be not only found, but also chosen.
In this way, we have brought together our experience, knowledge, methodologies and practices into a single system: digital authority. It includes clear strategic positioning, a logical website structure, content systems that answer real customer questions and reputation signals that build trust. All of this helps a brand to be not only visible, but also selectable – on Google, in AI systems and in the eyes of the consumer.

what is digital authority?

What makes us different?

We are an in house team

ASTERI, the digital authority agency, is not just about positioning or methodology, but also about the people who work every day to grow your brand. We are a team of specialists where analytics, strategy, creativity and experience in different marketing fields meet.

We work as a team, where everyone has clear responsibilities, but we all see a common direction for the project. This allows us to bring together different but complementary areas: data, strategic thinking, content, design and communication. The longer we get to know your brand, the more accurately we can understand its context, respond to needs, offer direction and identify opportunities for growth.

We do not practice working with freelancers. This protects not only the quality of the project, but also the security of information, confidentiality and consistency of strategy. When the project is in one hand, it is easier to maintain a clear direction, a high quality bar and accountability throughout the collaboration.

We don’t follow the market because we shape it

The internet is a winning space for businesses that can stay one step ahead. While some are still trying to adapt, market leaders are already understanding how search is changing, how AI is gaining traction and how consumer choices are evolving.
We’re constantly monitoring trends, testing solutions and finding ways for our clients to be where their audience’s preferences are shaping. We were one of the first in Lithuania to work with AEO and AI SEO services back when it was not a market standard. It was within ASTERI that the concept of “digital authority” began to take shape – today it has become not only the direction of our services, but also a broader view of how brands need to exist in the digital space.
For us, it’s important to not only adapt to what is already happening in the marketplace, but also to see where the marketplace is going. ASTERI’s solutions are therefore not only based on current practices, but also on the ability to identify in time the changes that will soon become a business reality.

From Clicks to Conversations

Why asteri?

Strengths of the Agency

Clear processes and work discipline

Smooth collaboration with a client is only possible when there is clarity within the agency, not only on the creative direction but also on the processes. ASTERI’s team is guided by the principles of quality and information security, following the logic of ISO 9001 and ISO/IEC 27001. This helps to ensure consistent work, clear communication and decisions based on a system rather than random actions.

Transparency and real-time data

We provide monthly reports to our clients, but it’s not just at the end of the month that we see results. Our clients have access to real-time dashboards where they can monitor key indicators 24/7. Visibility, trust and choice can all be measured by data, so it’s important to us that our clients can see real progress, not just work done.

Continuous improvement in a changing market

The digital market is changing faster than most businesses can adapt. That’s why the ASTERI team is constantly improving its competencies, attending training courses and conferences, testing new solutions and tracking changes in search, AI and consumer behaviour. This allows us to offer our clients solutions that are not based on yesterday’s practices, but on a direction that reflects where the market is moving.

Leadership through knowledge and responsibility

We believe that real expertise should not only be applied to projects, but also shared with the market. ASTERI’s CEO Joana Šaulienė delivers trainings, shares practical insights, gives presentations and contributes to the growth of the business community, and is also a mentor for Swarm. This is important to us because we see leadership not as a loud self-talk, but as a responsibility to raise market awareness.

ASTERI team

ASTERI is a digital authority agency founded by Joanna Šaulienė, a marketing strategist and SEO / AEO expert. The agency’s first service used to be SEO optimisation, but over time ASTERI has grown with the market: developing competences, strengthening strategic thinking and increasingly clearly integrating different digital marketing channels into one system.
Today, the ASTERI team is working on more complex business challenges, for which single actions or standard advertising solutions are not enough. We dive deep into the context, analyse the competitive landscape, look for clearer positioning and develop solutions that build lasting brand authority in the digital space.
Our team brings together strategy, SEO, AEO, content development, website structure, design and communication. It is this fusion of different competences that allows us to look at a business not in a fragmented way, but as a whole: how it is seen, understood, valued and chosen.

Let’s discuss the direction of your digital authority

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Asteri5.0

Based on 34 reviews

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Beth B.

If you spend even just five minutes talking to Joana with Asteri Agency, you instantly realize you are dealing with a brilliant strategic mind. She doesn't just look at marketing on the surface; she understands the future of how people (and AI) find businesses online. Everything Joana does is built on three massive pillars: Clarity, Structure, and Authority. She has built an incredible reputation for helping brands move away from just chasing empty website clicks, and instead building real, deep consumer trust. Her approach is high-level, intentional, and purely relational. If you know a business owner who feels like they are invisible online, or someone who wants their brand to be the ultimate trusted authority in their industry, they need to talk to Joana. Joana, thank you for bringing your global expertise, your sharp strategy, and your incredible standard of excellence to everything that you do!

Frank De R.

“Joana is the ultimate professional. After just a few minutes of speaking with her you realize her depth of knowledge about online marketing and how to get you the greatest exposure possible. However, beyond exposure she works her magic to get you results. Those results come in the form of clicks, inquiries and prospective clients. Working with Joana is a pleasure. She is always positive, clear in her communication and focused on listening to your needs and converting those needs into the strategic online marketing that will work for you. I have and will continue to refer Joana to family, friends, clients and industry referral partners. I know when I refer Joana it comes back to me with compliments from those that have met and worked with her. If you are looking for an online marketing specialist to get you seen above your competitors, you will not find a more seasoned professional. I give Joana my highest recommendation.”

Response from the owner:Thank you so much, Frank. I truly appreciate your thoughtful recommendation and your kind words. It means a great deal that you took the time to share your experience. Thank you for your trust and support. - Joana

Gina B.

Joana Sauliene of Asteri Agency is someone who brings both vision and professionalism to the work she does. What stands out most is her ability to combine strategy, creativity, and clarity in a way that helps businesses strengthen their presence and credibility. She is thoughtful in her approach, knowledgeable in her field, and clearly committed to helping her clients grow with intention. What I appreciate most about Joana is the way she shows up as both a leader and a professional. She brings insight, purpose, and a strong sense of direction to her work, and that creates confidence in the people she serves. It is clear that she cares deeply about delivering value and helping brands be seen in a meaningful way. Joana is building something strong through Asteri Agency, and I would gladly recommend her to anyone looking for a strategic and dedicated marketing professional.

Response from the owner:Thank you so much for your thoughtful words and kind recommendation. I truly appreciate your trust and the time you took to share this. – Joana

Jurga M.

Puiki, profesionali komanda. Daug patarimų ir rekomendacijų, išsamus paaiškinimas kaip veikia SEO. Esu patenkinta atliktu darbu. Manau ir toliau bendradarbiausim. Rekomenduoju visiems.

Nomeda M.

Buvo be galo malonu bendrauti – jaukus, nuoširdus ryšys paliko šiltą įspūdį. Iš šio bendravimo išsinešu daug vertingų žinių ir įkvėpimo augti toliau.

Lina D.

Labai išsami konsultacija, turiu ir mokymus iš čia, tikrai verta įsigyti, labai viskas išsamiai ir aiškiai

Markos T.

We are very very satisfied with the Website design! All wishes where filled as the Communication with Joana, Patricija and Irmina was perfekt. They designed the website to perfection, the texts are very professionally written and our content is protected through copyright. A very big Thank you from Germany!

Response from the owner:We are delighted that you liked the website. It was a pleasure working with you, and we appreciate your feedback!

Mindaugas L.

Greitai ir profesionaliai. Toks šiltas įspūdis liko po užsakymo įvykdymo ir asmeninio bendravimo. Viršijo lūkesčius!

Response from the owner:Labai malonu, ačiū už pasitikėjimą!

Lina B.

Esu dėkinga Joanai ir jos komandai už internetinio puslapio sukūrimą. Puslapis funkcionalus, draugiškas klientui ir visiškai atitinkantis mano lūkesčius! Komanda labai įsiklausė į mano poreikius, patarė, kur neturėjau nuomonės, rado sprendimus, kai atrodė, kad nepavyks, atliko analizes, kurios labai pasiteisino. O svarbiausia, kad gavus savo naują puslapį nelieki vienas. Visada iškilus klausimams - Asteri komanda operatyviai atsako ir padeda. Didelė rekomendacija!

Response from the owner:Labai malonu, ačiū už suteiktą galimybę, bendradarbiavimą ir tokį gražų grįžtamąjį ryšį!

Dalia S.

Jauki aplinka, įkvepianti komanda.

Response from the owner:Labai malonu, ačiū!

Eimantas K.

SEO paslauga superinė ! Kokybiškai paruošti tekstai ir straipsniai ! Rekomenduoju partneriauti ir dirbti kartu su ASTERI !

Deividas V.

Esu labai dėkingas "Asteri" už jų padarytą įdirbį bei viršytus lūkesčius. Dar prieš metus didžioji dalis klientų ateidavo per šaltus skambučius, kuriems atlikti tekdavo skirti daug laiko ir energijos. Turėjome svetainę, bet užklausų iš jos sulaukdavome nedaug. Po to, kai pabendravome su "Asteri" vadove Joana, sužinojome, kad svetainė gali konvertuoti, tačiau tam ją reikia sutvarkyti ir atlikti SEO optimizavimą. Joana taip aiškiai sudėliojo visus argumentus, kad nusprendėme investuoti. Pirmi rezultatai pasimatė jau po 2 mėnesių, nors buvome įspėti, kad jų gali tekti laukti iki 6 mėnesių. Dabar kiekvieną savaite gauname po 2 tikslines užklausas be jokių papildomų pastangų, tiesiog turint optimizuotą svetainę. Dirbame mažiau,o uždirbame daugiau – toks ir buvo mūsų tikslas. Ačiū!

Loocone H.

Aciu visai komandai uz nuostabu darba.Viskas labai tvarkyngai ir greitai, Rekomenduojam.

Response from the owner:Ačiū labai už pasitikėjimą ir įvertinimą!

Viktorija M.

Pati didžiausia rekomendacija! Gavau labai daug naudingų patarimų ir įžvalgų dėl įmonės socialinių tinklų ir jų turinio. Ačiū, Joana, už profesionalią konsultaciją, dar pasimatysime 🙂

Mano M.

Ačiū Jums labai už reklamas, kiek teko prašyti/ieškoti tokių paslaugų – Jus esate labiausiai profesionalūs, konkretūs ir turite aiškiai aprašytą procesą, t.y. sistemingai dirbate, surinkote informacija, supratote mūsų poreikius, greitai susipažinote su mūsų produkcija ir gavę minimaliai informacijos sukūriate gan turiningą ir tikslų reklaminį tūrinį – labai patiko.

Vieslava A.

REKOMENDACIJA 100% ! Joanos mokymai apie socialinių tinklų strategijos kūrimą, įrašų pateikimą, pritaikymą ir potencialių klientų pritraukimą padėjo sudėlioti konkrečius žingsnius kaip judėti toliau, kad pasiekti norimų rezultatų. Mokymų laikas neprailgo, Joana profesionaliai įsigilino į analizuojamus prekės ženklus, pateikė tikslingas kryptis kokia linkme judėti toliau, kompetetingai atsakė į visus klausimus ir juos išplėtojo. Iš mokymų išėjau su pilnu bagažu ne tik žinių bei realių žingsnių ką toliau daryti, tačiau ir namų darbais, kurių dėka konkrečiai bus išspręstos dabarties ir numatomos ateities perspektyvos, norint kiekvieną komunikacijos žinutę perteikti išnaudojant visas galimybe didinti žinomumą. Profesionalu, patikima , vertinga! #mokymai #asteri #socialiniaitinklai

Response from the owner:Ačiū labai už tokį išsamų grįžtamąjį ryšį!

Laura M.

Sužavėjo Joanos kompetencija ir gebėjimas aiškiai perteikti bei pritaikyti informaciją! Viena produktyviausių konsultacijų. Nuostabu mokytis ir dirbti su savo srities profesionalais ir kartu šiltomis asmenybėmis. Sėkmės!

Response from the owner:Ačiū labai už grįžtamąjį ryšį!

Inga S.

Išklausiau mokymus apie internetinės svetainės kūrimą ir esu labai patenkinta pateikta informacija, ačiū Jums už tai! Klausantis mokymų susidėliojau iškart tam tikrus aspektus, dariau pakeitimus, nes patarimai buvo labai konkretūs ir praktiški. Rekomenduoju ir kitiems, kas turi savo internetinę svetainę ir kaip aš - esate solo verslas ir norite viską išmanyti 🙂

Response from the owner:Labai džiaugiuosi, kad mokymai buvo naudingi. Ačiū už grįžtamąjį ryšį! 🙂

Karina M.

Labai patiko! Joana tikra profesionalė. Rekomenduoju visiems

Response from the owner:Ačiū labai, gera žinoti, kad konsultacija buvo naudinga. Linkiu efektyvių reklamų!

Karolina P.

Esu dėkinga Joanai už išsamią ir profesionalią konsultaciją, kurios metu įgavau aiškumo, žinių svetainės gerinimui. Geriausi atsiliepimai ir rekomendacijos!

Response from the owner:Ačiū labai!

Justina R.

Kai po pirmo susitikimo supranti, jog šiai specialistei gali patikėti, bet kokį projektą ar net savo klientą ir supranti, jog geriau turbūt ir nerasi, o ir ieškoti nereikės! Puiki komunikacija, profesionalumas, atidumas detalėms, kokybė! Džiaugiuosi pasirinkusi Tave, Joana! Tik geriausios rekomendacijos!

Response from the owner:Justina, ačiū labai, iš savo srities ekspertės ir profesionalės sulaukti tokio pagyrimo - labai didelis įvertinimas man!

Grete L.

Jeigu reikia žmogaus, kuris į kiekvieną darbą įdėtų tiek pat pastangų kaip darydamas sau tai būtinai kreipkitės į Joaną. Nuoširdi, atsakinga, komunikabili, profesionali ir patarianti. Jau po pirmos konsultacijos supratau, kad dirbsime drauge dar ne prie vieno projekto, o jei reikės puikios specialistės tikrai ją rekomenduosiu ir kitiems. Didžiausios rekomendacijos!

Response from the owner:Labai ačiū, Grėte, džiaugiuosi galėdama prisidėti prie tokio šaunaus projekto!

Laura O.

Dėkoju už nuostabią konsultaciją. Gera buvo patirti, kaip profeaionalumas gali apsipinti su švelnumu ir meile klientui ❤ Džiaugiuosi, kad atėjau savo verslo pradžioj, kas leido man išvengti pradedančiosios klaidų. Išėjau su aiškiu žemėlapiu ir kitais žingsniais, ką turiu daryti, kad tikslingai galėčiau judėti svajonės link. Ačiū labai 🌷❤🌷

Response from the owner:Labai malonu skaityti, linkiu sėkmingų pirmųjų žingsnių ir iki kitų susitikimų!

Simona B.

Kad Joana gyvena socialinių tinklų marketingu galima justi po pirmų konsultacijos minučių, tačiau be visos tech dalies, tartis buvo labai malonu ir jauku. Gavau išsamų paaiškinimą temomis, kurių visai neišmaniau, papildančios informacijos po konsultacijos ir daug nuoširdaus palaikymo ir susidomėjimo. Ačiū už visą pagalbą!

Response from the owner:Visuomet malonu padėti, labai ačiū už grįžtamąjį ryšį!

Indrė E.

Joana atliko FB reklamos konsultaciją - viską paaiškino paprastai ir suprantamai, parodė ir paminėjo svarbiausius akcentus. Kaip paleisti reklamą pasidarė daug aiškiau ir drąsiau. O Joanos domėjimasis ir palaikymas net po konsultacijos tik įrodo jos kompetencijas, atsakomybę ir profesionalumą. Tad ilgiausias AČIŪ ir didžiausios REKOMENDACIJOS! Sėkmės darbuose 👏

Response from the owner:Ačiū labai!

Who values ASTERI solutions most?

For the B2B sector

In B2B solutions, trust in the competence of a prospective partner is often built before the first conversation. This is rarely a case of impulsive decisions, so it’s important that your website, content, reputation and overall digital image make a clear case for why you should be chosen.

For niche businesses

Niche businesses often don’t fit into standard marketing solutions. They need precise positioning, a clear content framework and a digital context that helps both the consumer and the AI understand what the business does, how it stands out and when it becomes the right choice.

For premium brands

In the premium segment, it is not the quantity of communication that matters, but the quality, accuracy and trust-building image. It is not only the product or service that determines the decision, but also the way the brand looks, communicates, justifies its value and builds trust before the first contact.