– Heatmap analysis and UX audits identify problems that prevent users from using the website efficiently and comfortably. UX design that is awkward or distracting, deficiencies in the website menu, incorrect positioning of the CTA button – the audit solves these issues and creates a simpler, more intuitive website and structure. These changes ensure a positive user experience.
– A UX audit ensures that the path from the first encounter to the last action that matters most to your business (e.g. buying a product, subscribing to a newsletter or getting in touch) is as short and smooth as possible. The result is fewer impatient or confused users and higher conversions.
– Accessibility across devices is a crucial aspect of your website, which will not only attract, but also keep the attention of every potential customer, whether they are browsing on a computer or on their phone, using Google Chrome, Safari or Opera browser. After all, it would be a shame if someone shopped elsewhere just because a competitor’s website is better suited to their screen, wouldn’t it?
– SEO services – an area you’re already working on, but want more effective results and even higher positions in Google’s top ten? UX and SEO are inseparable elements that no business marketing strategy should do without. When the user experience is better, the bounce rate decreases and the time spent on the website increases. These are figures that are particularly important for search engines.