Facebook ads
Social media marketing services
Social media marketing and Facebook advertising – for ambitious brands looking to leverage social media for brand image and sales.
FACEBOOK ADVERTISING
Social media marketing
(Facebook advertising)
Social media marketing and Facebook advertising – for ambitious brands looking to leverage social media for brand image and sales.
76%
consumers have bought a product they saw on soc. media Account
71%
consumers who have had a positive experience with the brand on social networks will recommend it to others
77%
consumers prefer to buy from brands that are followed by social media. media Account
5%
Facebook advertising demonstrates a 5% increase in reach between 2022 and 2023
1/3 +
Internet users say they search for information about a brand or product on social media. media Account
76%
consumers have bought a product they saw on soc. media Account
71%
consumers who have had a positive experience with the brand on social networks will recommend it to others
77%
consumers prefer to buy from brands that are followed by social media. media Account
5%
Facebook advertising demonstrates a 5% increase in reach between 2022 and 2023
1/3 +
Internet users say they search for information about a brand or product on social media. media Account
Social media marketing services
Importance for the brand
Impact on business visibility
90% of advertising professionals say that social media marketing has a huge impact on business awareness. The internet is a place where consumers spend a lot of time, so it is the easiest place to engage them. Useful posts targeted at the right audience not only encourage the uptake of new information, but also the sharing of feedback, which is crucial. Listening to your followers is one of the most important tasks that will dictate the future course of business communication. Facebook advertising, Instagram advertising, advertising on TikTok or other social networks that are important for the brand are equally important. Social media advertising is a tool to reach an audience that is not yet familiar with you, but may soon become potential customers.
Social networks – value to share
Social networks and company communication on them are one of the most important components of content marketing. Short texts complementing detailed business content published on other channels (e.g. a website) allow for the coherent sharing of useful information that educates and encourages the consumer to take action: to choose the product or service on offer. The link between positive experiences on social networks and brand recommendation is very close. As many as 71% of consumers who are impressed by the social media marketing of a particular business are likely to recommend it in their close circles. For those who want to engage audiences even faster or reach those who are not yet in their followers’ circles, it is not only important to have quality content, but also to have targeted, engaging Facebook ads, LinkedIn and Instagram ads.
Google Search vs. Facebook Search
Some audiences search for information not only on Google but also on social networks. This is why social media marketing is nowadays becoming, if not essential, at least one of the necessary ingredients for business success. Consumers often look at a brand’s social pages, search for reviews, evaluate the content and the interaction of the business with its followers before making a decision. If your marketing strategy does not currently include active engagement on social networks, you are missing one of the opportunities to directly reach and engage your target audience.
Facebook administration is more than just maintaining your page. It’s also about communicating with users on a regular basis, responding to their posts and comments, creating quality content and effective Facebook advertising. This platform not only allows you to advertise, but also to build a stronger relationship with your customers, answer their questions and create a positive brand image. Therefore, an effectively planned marketing strategy is nowadays inseparable from social networks. It ensures that your brand is visible where customers are looking for it and helps you keep up with competitors who are already actively using social networks to grow their business.
Social networks – a two-way relationship with your audience. Which platform to choose?
The right social networks allow you to reach your target audience faster and strengthen your brand image. Different platforms offer unique ways to communicate with different consumers, so it is important to take into account the business objectives, the type of content, and where competitors are currently communicating (which is why one of the first things to do in a social media strategy is to analyse the competition).
What are the most popular social networks? Facebook is still the leader, reaching the widest and most colourful audience. Instagram is a visual content space where users look for inspiring images and authentic engagement with brands. LinkedIn – a professional network, particularly useful for B2B communication and building long-term business relationships. Meanwhile, TikTok is a platform for creative and fast content, reaching today’s already large audience that loves authentic content.
Social media marketing is most effective when the right mix of channels is chosen and the marketing strategy is implemented carefully and consistently. Taking into account audience habits and competitors’ behaviour will ensure quality content and, at the same time, maximise your business’ visibility and strengthen your relationship with your customers.
Communication that builds trust
Consistent social media communication is an opportunity to develop your brand, introduce yourself to new users and be visible. Today’s consumers want not only to see the products, but also to feel connected to the brand, to understand its values, to monitor its performance and to make sure it is trustworthy. How can you apply this to your business communications? A well thought-out marketing strategy or action plan that not only attracts new followers, but also builds a loyal community that eventually becomes customers.
In addition to impulse buyers, there are those who take longer to make a decision. They analyse brand behaviour, evaluate competitors’ offers and monitor how the business communicates in the public space. This is where competitor analysis comes in handy, allowing you to understand how other brands engage their audiences and which approaches are most effective in building trust.
Social media advertising is increasingly the tool of choice for businesses, but recently a specific type of advertising – UGC (user generated content) – has become more common. It is becoming one of the most reliable tools for building an authentic brand image. User feedback, personal experiences and other forms of organic content often have a greater impact than traditional formats, which also include social media advertising.
Convenience is the key to the heart of the consumer
Communication on social networks is much easier, faster and less formal. As a matter of convenience, users will prefer to contact you by private message rather than by phone call or email. For this reason, managing an Instagram, LinkedIn, TikTok or Facebook page becomes part of brand visibility as well as customer service.
Quick responses and proactive communication build trust and can directly contribute to sales growth. In addition, effective social media marketing and its component LinkedIn, Instagram or Facebook administration is an opportunity for informal but professional communication that helps to build a loyal customer base.
It’s hard to imagine a business today without an active presence on social networks. After all, this is where most of the first encounters between brand and consumer take place. And what are social networks if not the most convenient way to stay close to your customers and create an easily accessible, reliable communication channel?
Unique communication – the path to distinction
Social networks are where your creativity, ingenuity and authenticity can become your strongest competitive advantage. A distinctive message not only helps you attract attention, but also builds a lasting connection with your audience. Even social media advertising is most effective when it is unique, authentic and in line with consumer expectations. Both Facebook marketing and Instagram advertising give you the opportunity to experiment with content, test different formats and reveal your brand story. So effective social media management is not just a strategy. It’s also about understanding your audience and responding creatively to their needs. Consistency, uniqueness and innovative solutions can make your brand both visible and memorable.
Social media marketing services
Importance for the brand
Impact on business visibility
90% of advertising professionals say that social media marketing has a huge impact on business awareness. The internet is a place where consumers spend a lot of time, so it is the easiest place to engage them. Useful posts targeted at the right audience not only encourage the uptake of new information, but also the sharing of feedback, which is crucial. Listening to your followers is one of the most important tasks that will dictate the future course of business communication. Facebook advertising, Instagram advertising, advertising on TikTok or other social networks that are important for the brand are equally important. Social media advertising is a tool to reach an audience that is not yet familiar with you, but may soon become potential customers.
Social networks – value to share
Social networks and company communication on them are one of the most important components of content marketing. Short texts complementing detailed business content published on other channels (e.g. a website) allow for the coherent sharing of useful information that educates and encourages the consumer to take action: to choose the product or service on offer. The link between positive experiences on social networks and brand recommendation is very close. As many as 71% of consumers who are impressed by the social media marketing of a particular business are likely to recommend it in their close circles. For those who want to engage audiences even faster or reach those who are not yet in their followers’ circles, it is not only important to have quality content, but also to have targeted, engaging Facebook ads, LinkedIn and Instagram ads.
Google search vs Facebook search
Some audiences search for information not only on Google but also on social networks. This is why social media marketing is nowadays becoming, if not essential, then at least one of the most necessary ingredients for business success. Consumers often look at a brand’s social pages, search for reviews, evaluate the content and the interaction of the business with its followers before making a decision. If your marketing strategy does not currently include active engagement on social networks, you are missing one of the opportunities to directly reach and engage your target audience.
Facebook administration is more than just maintaining your page. It’s also about communicating with users on a regular basis, responding to their posts and comments, creating quality content and effective Facebook advertising. This platform not only allows you to advertise, but also to build a stronger relationship with your customers, answer their questions and create a positive brand image. Therefore, an effectively planned marketing strategy is nowadays inseparable from social networks. It ensures that your brand is visible where customers are looking for it and helps you keep up with competitors who are already actively using social networks to grow their business.
Social networks – a two-way relationship with your audience. Which platform to choose?
The right social networks allow you to reach your target audience faster and strengthen your brand image. Different platforms offer unique ways to communicate with different consumers, so it is important to take into account the business objectives, the type of content, and where competitors are currently communicating (which is why one of the first things to do in a social media strategy is to analyse the competition).
What are the most popular social networks? Facebook is still the leader, reaching the widest and most colourful audience. Instagram is a visual content space where users look for inspiring images and authentic engagement with brands. LinkedIn – a professional network, particularly useful for B2B communication and building long-term business relationships. Meanwhile, TikTok is a platform for creative and fast content, reaching today’s already large audience that loves authentic content.
Social media marketing is most effective when the right mix of channels is chosen and the marketing strategy is implemented carefully and consistently. Taking into account audience habits and competitors’ behaviour will ensure quality content and, at the same time, maximise your business’ visibility and strengthen your relationship with your customers.
Communication that builds trust
Consistent social media communication is an opportunity to develop your brand, introduce yourself to new users and be visible. Today’s consumers want not only to see the products, but also to feel connected to the brand, to understand its values, to monitor its performance and to make sure it is trustworthy. How can you apply this to your business communications? A well thought-out marketing strategy or action plan that not only attracts new followers, but also builds a loyal community that eventually becomes customers.
In addition to impulse buyers, there are those who take longer to make a decision. They analyse brand behaviour, evaluate competitors’ offers and monitor how the business communicates in the public space. This is where competitor analysis comes in handy, allowing you to understand how other brands engage their audiences and which approaches are most effective in building trust.
Social media advertising is increasingly the tool of choice for businesses, but recently a specific type of advertising – UGC (user generated content) – has become more common. It is becoming one of the most reliable tools for building an authentic brand image. User feedback, personal experiences and other forms of organic content often have a greater impact than traditional formats, which also include social media advertising.
Convenience is the key to the heart of the consumer
Communication on social networks is much easier, faster and less formal. As a matter of convenience, users will prefer to contact you by private message rather than by phone call or email. For this reason, managing an Instagram, LinkedIn, TikTok or Facebook page becomes part of brand visibility as well as customer service.
Quick responses and proactive communication build trust and can directly contribute to sales growth. In addition, effective social media marketing and its component LinkedIn, Instagram or Facebook administration is an opportunity for informal but professional communication that helps to build a loyal customer base.
It’s hard to imagine a business today without an active presence on social networks. After all, this is where most of the first encounters between brand and consumer take place. And what are social networks if not the most convenient way to stay close to your customers and create an easily accessible, reliable communication channel?
Unique communication – the path to distinction
Social networks are where your creativity, ingenuity and authenticity can become your strongest competitive advantage. A distinctive message not only helps you attract attention, but also builds a lasting connection with your audience. Even social media advertising is most effective when it is unique, authentic and in line with consumer expectations. Both Facebook marketing and Instagram advertising give you the opportunity to experiment with content, test different formats and reveal your brand story. So effective social media management is not just a strategy. It’s also about understanding your audience and responding creatively to their needs. Consistency, uniqueness and innovative solutions can make your brand both visible and memorable.
examples of work
Our results
Niche perfumes
Social media marketing services
Period: 1 year
– 17.12 ROAS: $17 received per dollar spent on advertising.
–Annual advertising budget of only $11,000 – $187,000 in annual revenue: we have efficiently used a limited budget to achieve high profitability.
– €0.15 per click: we achieved an extremely low cost-per-click, which has ensured that our budget is as efficient as possible.
ASTERI services
Hand-made clothing
Email marketing
Period: 1 year
– Only 2 automated email sequences generated revenue. New subscriber: 3 emails + SMS. Cart abandoned: 3 emails + SMS. Sequences were created 12 months ago, and no corrections were made.
– Results measured 1 year after starting with email marketing (from 0). There is no consistent email marketing, only automated email and SMS sequences.
– Annual subscribers: 1205 (from 0).
ASTERI services
Social media marketing services
Niche perfumes
– Period: 1 year
– 17.12 ROAS: $17 for a dollar of advertising.
–Annual advertising budget of only $11,000 – $187,000 in annual revenue: we have used a limited budget efficiently to achieve high profitability.
– €0.15 per click: we achieved an extremely low cost-per-click, which ensured that the budget was as efficient as possible.
ASTERI services
Email marketing
Hand-made clothing
– Period: 1 year
– Only 2 automated email sequences generated revenue. New subscriber: 3 emails + SMS. Cart abandoned: 3 emails + SMS. Sequences were created 12 months ago, and no corrections were made.
– Results measured 1 year after starting with email marketing (from 0). There is no consistent email marketing, only automated email and SMS sequences.
– Annual subscribers: 1205 (from 0).
ASTERI services
Why is social media marketing (Facebook advertising) essential for business growth?
Why is social media marketing (Facebook advertising) essential for business growth?
For e-commerce businesses
Have an e-shop? Social media marketing is one of the tools that helps keep your brand in front of consumers. Facebook ads, Instagram ads will help you reach shoppers, while visually appealing content and enticing offers will keep the spontaneous purchases coming.
For sellers of high-value goods and services
Expensive, high-value products are rarely bought outright. Customers often compare and analyse different choices and seek feedback. Facebook marketing is an opportunity to reach a potential customer not just once, but periodically, by reminding them of yourself, your product’s value, and perhaps even by offering a discount.
For niche and specialised businesses
The biggest challenge is reaching the target customer? Advertising on social networks is highly effective because almost everyone uses them. In addition, Instagram, LinkedIn, Facebook advertising allows you to segment your audience by demographics and interests, bringing you even closer to your dream customer
Service providers in a competitive sector
Lawyers, real estate brokers, dentists and car service providers – it’s no secret that there is no shortage of competition in these fields. What are the benefits of social media advertising and communication? Not every competitor does, so this is an opportunity to use social media to your advantage.
For e-commerce businesses
Have an e-shop? Social media marketing is one of the tools that helps keep your brand in front of consumers. Facebook ads, Instagram ads will help you reach shoppers, while visually appealing content and enticing offers will keep the spontaneous purchases coming.
For sellers of high-value goods and services
Expensive, high-value products are rarely bought outright. Customers often compare and analyse different choices and seek feedback. Facebook marketing is an opportunity to reach a potential customer not just once, but periodically, by reminding them of yourself, your product’s value, and perhaps even by offering a discount.
For niche and specialised businesses
The biggest challenge is reaching the target customer? Advertising on social networks is highly effective because almost everyone uses them. In addition, Instagram, LinkedIn and Facebook advertising allow you to segment your audience by demographics and interests, thus getting even closer to your dream client.
Service providers in a competitive sector
Lawyers, real estate brokers, dentists and car service providers – it’s no secret that there is no shortage of competition in these fields. What are the benefits of social media advertising and communication? Not every competitor does, so this is an opportunity to use social networks to your advantage
Social media marketing
How can we help?
Social media marketing
How can we help?
How much does SOCIAL NETWORK marketing cost?
The service package is tailored to your business situation, needs and objectives. Do you have challenges in attracting customers? We have solutions for your situation, get in touch!
Competitor analysis
Monitoring and analysing social media marketing for competing brands. Recommendations for strategy.
Social media marketing strategy
Communication style, tone strategy. The ABCs of social media marketing for a brand: what, how, how much and when to communicate in order to successfully grow not only the size of the loyal audience, consumer engagement with content, but also sales.
Auditing or setting up an account on Facebook, Instagram, LinkedIn, etc.
Audit and update an existing profile or create a new profile. Preparation of profile information: cover and profile layouts, short and long profiles, profile questionnaire information.
Social media marketing
Communication strategy, planning grids, preparing and publishing posts. Professional and results-oriented brand communication.
Meta advertising (Facebook advertising, Instagram advertising)
Grow brand awareness, significantly increase business sales. Competitor analysis and monitoring, advertising strategy, professional ad creation, testing and flawless implementation of advertising strategy.
Advertising on other social networks
Depending on your B2B or B2C marketing goals and the markets your products or services are targeted at, we will also recommend other social networks (LinkedIn ads, TikTok ads, Reddit, X, etc.) or shopping platforms (Amazon, Etsy, etc.).
Monitoring and analysing social media marketing for competing brands. Recommendations for strategy.
Audit and update an existing profile or create a new profile. Preparation of profile information: cover and profile layouts, short and long profiles, profile questionnaire information.
Communication strategy, planning grids, preparing and publishing posts. Professional and results-oriented brand communication.
A social media communications strategy and flawless implementation. Strategy, planning communication networks, preparing posts. Professional and result-oriented brand communication.
Grow brand awareness, significantly increase business sales. Competitor analysis and monitoring, advertising strategy, professional ad creation, testing and flawless implementation of advertising strategy.
How much does SOCIAL NETWORK marketing cost?
The service package is tailored to your business situation, needs and objectives. Do you have challenges in attracting customers? We have solutions for your situation, get in touch!
Collaboration
Process
Collaboration
Process
01.
Setting objectives
We start with an analysis of your business: an assessment of your target audience, market and competitors. We discuss what results you are trying to achieve (increased visibility, engagement, sales).
02.
Marketing strategy
Based on the objectives discussed, we develop a strategy for communication or advertising – from the tone of the communication, to the direction of the content, to the guidelines for the first campaign, as required.
03.
Start of a communication or campaign
If you choose social media communication, we prepare, coordinate and publish your posts. If you choose social media advertising, we activate your first campaigns.
04.
Analysis of results
We regularly monitor key indicators: engagement, ad conversions, audience growth. We report monthly with insights – which solutions worked best and what we recommend next steps.
05.
Growth and optimisation
Effective social media marketing is the kind that grows with market changes. We’re constantly testing new formats, adjusting content and advertising strategies to make sure social media is always effective for your business.
01.
Setting objectives
We start with an analysis of your business: an assessment of your target audience, market and competitors. We discuss what results you are trying to achieve (increased visibility, engagement, sales).
02.
Marketing strategy
Based on the objectives discussed, we develop a strategy for communication or advertising – from the tone of the communication, to the direction of the content, to the guidelines for the first campaign, as required.
03.
Start of a communication or campaign
If you choose social media communication, we prepare, coordinate and publish your posts. If you choose social media advertising, we activate your first campaigns.
04.
Analysis of results
We regularly monitor key indicators: engagement, ad conversions, audience growth. We report monthly with insights – which solutions worked best and what we recommend next steps.
05.
Growth and optimisation
Effective social media marketing is the kind that grows with market changes. We’re constantly testing new formats, adjusting content and advertising strategies to make sure social media is always effective for your business.
FOLLOWING BRANDS TRUST US
Do you have any questions about SOCIAL NETWORK marketing?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Do you have any questions about SOCIAL NETWORK marketing?
Free 15 min. consultation
Find out what will help your business attract customers, grow sales, and enhance your digital image. Get valuable advice from a marketing expert and hear the answers to your questions about digital marketing!
Why Asteri?
15+
Years of experience in sales and marketing.
5500+
Units of textual content per year
>1 million.
Eur generated for businesses per year
20+
Average annual return for the brands represented
Why Asteri?
15+
Years of experience in sales and marketing.
5500+
Units of textual content per year
>1 million.
Eur generated for businesses per year
20+
Average annual return for the brands represented
FAQ
FAQ
How many entries per week is recommended?
Typically, it is recommended to publish 2-4 posts per week, depending on audience engagement, the platform and your business goals. The key is not quantity, but quality and regularity, allowing the algorithms to understand that you are active.
How is the effectiveness of social network administration measured?
Effectiveness is measured through: reach (reach), engagement (engagement), clicks (CTR), profile visits, comments/messages and conversions (e.g. enquiries or sales). Content continuity, tone of communication and consistency with brand strategy are also assessed.
What is the difference between social media advertising and social media communication
Social media advertising, or depending on the platform you choose, Facebook advertising, Instagram advertising or LinkedIn advertising, is a paid strategy. An advert is created – e.g. layout, text or video – and included in an advertising campaign with a set daily budget to be shown to the target audience. These advertisements are not normally shown in the news feed of the business page. However, active campaigns for each Meta Page can be viewed in the Facebook Ads Library platform.
Social media communication is about organic posts that reach followers naturally without additional advertising budgets. However, even organic posts can be promoted – Facebook Marketing offers a “Boost” feature that allows you to increase the visibility of your post without the need to set up complex advertising campaigns.
The most effective strategy? Both methods work together: organic communication helps you connect with your audience, while Facebook ads and Instagram ads help you grow faster and drive sales.
How much does Facebook advertising cost?
The cost of Facebook advertising depends on the objectives, the competitiveness of the audience and the quality of the ad. The cost per click can range from €0.02 to €2.00, but the total cost of the campaign depends on the strategy chosen and the level of optimisation.
If you outsource ad management and content creation to an agency, additional fees apply depending on the plan and the scope of the campaign.
Well-planned Facebook marketing can reduce costs and increase conversion rates.
What is the difference between boosting and a real advertising campaign?
Boosting is the quick activation of an advert for an entry directly from the page, without strategy. Meanwhile, the ad campaign is created through Meta Ads Manager, where you can set precise targets, segment audiences, test options and measure results. Campaigns are a professional and more effective solution.
More effective Instagram or Facebook advertising?
Instagram ads can be more effective for visually appealing products or services, especially when targeting younger, more engaged audiences – through Instagram Stories or Reels.
Whereas Facebook ads cover a broader age group and often reach decision-makers.
As both platforms are owned by Meta and ads are managed through Meta Ads Manager, it is most effective to use both platforms to adapt the content and the format to different audiences.
Is Facebook advertising effective for B2B businesses?
Yes, Facebook advertising can also be effective for B2B businesses – especially to increase brand awareness or generate enquiries.
While LinkedIn is more commonly used in B2B communications, Facebook allows you to reach decision makers through Custom Audiences, Lookalike Audiences and behavioural and interest segments.
B2B advertising campaigns can be targeted to the professional interests of your employees, or can be used for remarketing – to re-engage users who have already interacted with your content.
Does advertising help small businesses?
Yes. Facebook advertising allows even small businesses to reach their target audience at an affordable price, in the location and with the interests they want. It’s important to plan the target properly (e.g. traffic or enquiries) and monitor the results. Advertising can be a key channel for growth.
How does LinkedIn advertising work and how does it differ from Facebook advertising?
LinkedIn advertising, like the platform itself, is more focused on professionals and B2B businesses, allowing you to reach audiences based on their workplace, role, industry and professional interests. In contrast, Facebook advertising targets a broader user base and allows you to segment your audience by interests, online behaviour and demographics.
Facebook marketing can be effective in both B2C and B2B marketing, but some B2B situations require more precise targeting of decision makers. Here LinkedIn advertising can be more effective, especially if you are targeting corporate executives, senior level professionals or niche business areas.
Influencer advertising and UGC advertising – what’s the difference and which is more effective?
Influencer advertising is when an opinion leader introduces your product to their audience. It can be very effective if the influencer’s followers match your target market. However, if you choose the wrong channel or person, the investment can be high and the return minimal.
UGC (User-Generated Content) advertising is user-generated, authentic content that looks natural and can be trusted. Facebook or Instagram ads are often used to help this content reach a wider audience.
As UGC is usually in video format, it is ideal for fast, emotional, engaging communication – and often achieves higher engagement rates than influencer content. For this reason, UGC is becoming increasingly popular in long-term strategy.
How many entries per week is recommended?
Typically, it is recommended to publish 2-4 posts per week, depending on audience engagement, the platform and your business goals. The key is not quantity, but quality and regularity, allowing the algorithms to understand that you are active.
How is the effectiveness of social network administration measured?
Effectiveness is measured through: reach (reach), engagement (engagement), clicks (CTR), profile visits, comments/messages and conversions (e.g. enquiries or sales). Content continuity, tone of communication and consistency with brand strategy are also assessed.
What is the difference between social media advertising and social media communication?
Social media advertising, or depending on the platform you choose, Facebook advertising, Instagram advertising or LinkedIn advertising, is a paid strategy. An advert is created – e.g. layout, text or video – and included in an advertising campaign with a set daily budget to be shown to the target audience. These advertisements are not normally shown in the news feed of the business page. However, active campaigns for each Meta Page can be viewed in the Facebook Ads Library platform.
Social media communication is about organic posts that reach followers naturally without additional advertising budgets. However, even organic posts can be promoted – Facebook Marketing offers a “Boost” feature that allows you to increase the visibility of your post without the need to set up complex advertising campaigns.
The most effective strategy? Both methods work together: organic communication helps you connect with your audience, while Facebook ads and Instagram ads help you grow faster and drive sales.
How much does Facebook advertising cost?
The cost of Facebook advertising depends on the objectives, the competitiveness of the audience and the quality of the ad. The cost per click can range from €0.02 to €2.00, but the total cost of the campaign depends on the strategy chosen and the level of optimisation.
If you outsource ad management and content creation to an agency, additional fees apply depending on the plan and the scope of the campaign.
Well-planned Facebook marketing can reduce costs and increase conversion rates.
What is the difference between boosting and a real advertising campaign?
Boosting is the quick activation of an advert for an entry directly from the page, without strategy. Meanwhile, the ad campaign is created through Meta Ads Manager, where you can set precise targets, segment audiences, test options and measure results. Campaigns are a professional and more effective solution.
Is Facebook advertising effective for B2B businesses?
Yes, Facebook advertising can also be effective for B2B businesses – especially to increase brand awareness or generate enquiries.
While LinkedIn is more commonly used in B2B communications, Facebook allows you to reach decision makers through Custom Audiences, Lookalike Audiences and behavioural and interest segments.
B2B advertising campaigns can be targeted to the professional interests of your employees, or can be used for remarketing – to re-engage users who have already interacted with your content.
Does advertising help small businesses?
Yes. Facebook advertising allows even small businesses to reach their target audience at an affordable price, in the location and with the interests they want. It’s important to plan the target properly (e.g. traffic or enquiries) and monitor the results. Advertising can be a key channel for growth.
More effective Instagram or Facebook advertising?
Instagram ads can be more effective for visually appealing products or services, especially when targeting younger, more engaged audiences – through Instagram Stories or Reels.
Whereas Facebook ads cover a broader age group and often reach decision-makers.
As both platforms are owned by Meta and ads are managed through Meta Ads Manager, it is most effective to use both platforms to adapt the content and the format to different audiences.
How does LinkedIn advertising work and how does it differ from Facebook advertising?
LinkedIn advertising, like the platform itself, is more focused on professionals and B2B businesses, allowing you to reach audiences based on their workplace, role, industry and professional interests. In contrast, Facebook advertising targets a broader user base and allows you to segment your audience by interests, online behaviour and demographics.
Facebook marketing can be effective in both B2C and B2B marketing, but some B2B situations require more precise targeting of decision makers. Here LinkedIn advertising can be more effective, especially if you are targeting corporate executives, senior level professionals or niche business areas.
Influencer advertising and UGC advertising – what’s the difference and which is more effective?
Influencer advertising is when an opinion leader introduces your product to their audience. It can be very effective if the influencer’s followers match your target market. However, if you choose the wrong channel or person, the investment can be high and the return minimal.
UGC (User-Generated Content) advertising is user-generated, authentic content that looks natural and can be trusted. Facebook or Instagram ads are often used to help this content reach a wider audience.
As UGC is usually in video format, it is ideal for fast, emotional, engaging communication – and often achieves higher engagement rates than influencer content. For this reason, UGC is becoming increasingly popular in long-term strategy.
mokymus iš čia, tikrai verta įsigyti, labai viskas išsamiai ir aiškiai
All wishes where filled as the Communication with Joana, Patricija and Irmina was perfekt.
They designed the website to perfection, the texts are very professionally written and our content is protected through copyright.
A very big Thank you from Germany!
Didelė rekomendacija!
Ačiū, Joana, už profesionalią konsultaciją, dar pasimatysime 🙂
Joanos mokymai apie socialinių tinklų strategijos kūrimą, įrašų pateikimą, pritaikymą ir potencialių klientų pritraukimą padėjo sudėlioti konkrečius žingsnius kaip judėti toliau, kad pasiekti norimų rezultatų. Mokymų laikas neprailgo, Joana profesionaliai įsigilino į analizuojamus prekės ženklus, pateikė tikslingas kryptis kokia linkme judėti toliau, kompetetingai atsakė į visus klausimus ir juos išplėtojo. Iš mokymų išėjau su pilnu bagažu ne tik žinių bei realių žingsnių ką toliau daryti, tačiau ir namų darbais, kurių dėka konkrečiai bus išspręstos dabarties ir numatomos ateities perspektyvos, norint kiekvieną komunikacijos žinutę perteikti išnaudojant visas galimybe didinti žinomumą. Profesionalu, patikima , vertinga! #mokymai #asteri #socialiniaitinklai
Puiki komunikacija, profesionalumas, atidumas detalėms, kokybė!
Džiaugiuosi pasirinkusi Tave, Joana! Tik geriausios rekomendacijos!
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