Articles
Articles are a way to broadcast not only information, but also value, resulting in a name or brand being known, recognised, appreciated and quoted. We write to put your business name where decisions are made: in Google search, in AI recommendations and on major news portals. SEO/AEO optimised blog texts ensure visibility (visitor numbers increase several times over) and press articles reinforce expert brand image (visitors make business decisions faster).
Articles
Articles are a way to broadcast not only information, but also value, resulting in a name or brand being known, recognised, appreciated and quoted. We write to put your business name where decisions are made: in Google search, in AI recommendations and on major news portals. SEO/AEO optimised blog texts ensure visibility (visitor numbers increase several times over) and press articles reinforce expert brand image (visitors make business decisions faster).
434%
Websites with an active blog have more pages indexed by Google.
13%
Increased ROI is seen by companies whose strategy includes both content marketing and PR publications.
30%
marketers consider in-depth blog articles to be the most important part of an SEO strategy.
35%
the same level of trust in a brand when it receives positive media coverage.
70%
E-E-A-T is considered by marketing experts as the most important criterion for ranking content.
434%
Websites with an active blog have more pages indexed by Google.
13%
Increased ROI is seen by companies whose strategy includes both content marketing and PR publications.
3-7
marketers consider in-depth blog articles to be the most important part of an SEO strategy.
35%
the same level of trust in a brand when it receives positive media coverage.
70%
E-E-A-T is considered by marketing experts as the most important criterion for ranking content.
Common content errors,
that obstruct your visibility
No blog section
A blog is not just another extra page on a website, but rather a part of a communication strategy that strengthens both your visibility in Google or AI recommendations and your brand image as an expert in your field. It is the blog that generates relevant, coherent and valuable content that complements the service introductions or product category texts. The absence of a blog (or the presence of a blog but insufficient frequency or poor quality of articles) is often also a sign of too much focus on oneself and one’s business rather than on the target audience – it can give the impression that the business is only talking about its strengths, its goods or services in its website texts, but not making sure that all the questions that the consumer may have are answered. This is exactly what a blog is perfect for.
The business that neither Google nor ChatGPT finds
Your blog section is actively used, you’re writing and posting articles on a regular basis, but you’re not seeing results? It could be that the information sources you create are not considered relevant or valuable by Google or AI. This doesn’t necessarily mean poor writing skills – it’s common for competitors to simply outperform.
Both Google and AI prefer a credible, coherent and content-heavy article for their responses. And this is achieved not only by regularly creating and publicly sharing content, but also by optimising it for both humans (clear, expert positioning) and algorithms (smooth structure, semantic context, links from/to other credible sources).
Content not based on E-E-A-T principles
A solid body of text or the repetitiveness of target keywords are important, but far from the only criteria for ranking high in Google searches or in the recommendations of ChatGPT, Gemini and other AI tools.
It’s not just what you say that takes priority, but also what and how it says. E-E-A-T (or experience, expertise, authoritativenes, trustworthiness) is becoming an unavoidable criterion that no quality article can do without. When it is written (or content approved) by an expert, published in an authoritative source and based on real experience, it not only looks, but actually deserves to be trusted and to be placed in the top positions where you want to be seen.
Day-old news instead of strategically valuable content
Behind the scenes, brand news and current affairs – important, fun and interesting, but not enough. While it is highly recommended to have such a section on your website, social networks or newsletters, short-term news will never replace expert andevergreen content.
If the communication is dominated by instantaneous events, the content has no lasting value and no potential to be sought after. Meanwhile, a strategically planned article that dispels even basic but often uncertainties that users have is a much better solution if the goal is to rank in Google or AI search. Such content not only builds trust but also generates organic traffic. We can safely consider it a long-term investment. One thing is clear: it is not only important to write, but to write about what really matters.
Content only on your own platform, not third-party sources
Why limit your visibility to internal channels when you can be seen much more widely? By talking only on social networks or on your website, you are reaching out to those who already know you (or are just starting to know you). This means that if your website is recent, even the highest quality articles you’ve put a lot of effort into may not be visible.
It is also worth building visibility through external sources – media, expert portals. Especially at the start of a business, one article on a major news portal can add more value than 5 posts on your blog. After all, when you have other, authoritative sources talking about you than yourself, both people and algorithms tend to trust you more.
Common content errors,
that obstruct your visibility
No blog section
A blog is not just another extra page on a website, but rather a part of a communication strategy that strengthens both your visibility in Google or AI recommendations and your brand image as an expert in your field. It is the blog that generates relevant, coherent and valuable content that complements the service introductions or product category texts. The absence of a blog (or the presence of a blog but insufficient frequency or poor quality of articles) is often also a sign of too much focus on oneself and one’s business rather than on the target audience – it can give the impression that the business is only talking about its strengths, its goods or services in its website texts, but not making sure that all the questions that the consumer may have are answered. This is exactly what a blog is perfect for.
The business that neither Google nor ChatGPT finds
Your blog section is actively used, you’re writing and posting articles on a regular basis, but you’re not seeing results? It could be that the information sources you create are not considered relevant or valuable by Google or AI. This doesn’t necessarily mean poor writing skills – it’s common for competitors to simply outperform.
Both Google and AI prefer a credible, coherent and content-heavy article for their responses. And this is achieved not only by regularly creating and publicly sharing content, but also by optimising it for both humans (clear, expert positioning) and algorithms (smooth structure, semantic context, links from/to other credible sources).
Content not based on E-E-A-T principles
A solid body of text or the repetitiveness of target keywords are important, but far from the only criteria for ranking high in Google searches or in the recommendations of ChatGPT, Gemini and other AI tools.
It’s not just what you say that takes priority, but also what and how it says. E-E-A-T (or experience, expertise, authoritativenes, trustworthiness) is becoming an unavoidable criterion that no quality article can do without. When it is written (or content approved) by an expert, published in an authoritative source and based on real experience, it not only looks, but actually deserves to be trusted and to be placed in the top positions where you want to be seen.
Day-old news instead of strategically valuable content
Behind the scenes, brand news and current affairs – important, fun and interesting, but not enough. While it is highly recommended to have such a section on your website, social networks or newsletters, short-term news will never replace expert andevergreen content.
If the communication is dominated by instantaneous events, the content has no lasting value and no potential to be sought after. Meanwhile, a strategically planned article that dispels even basic but often uncertainties that users have is a much better solution if the goal is to rank in Google or AI search. Such content not only builds trust but also generates organic traffic. We can safely consider it a long-term investment. One thing is clear: it is not only important to write, but to write about what really matters.
Content only on your own platform, not third-party sources
Why limit your visibility to internal channels when you can be seen much more widely? By talking only on social networks or on your website, you are reaching out to those who already know you (or are just starting to know you). This means that if your website is recent, even the highest quality articles you’ve put a lot of effort into may not be visible.
It is also worth building visibility through external sources – media, expert portals. Especially at the start of a business, one article on a major news portal can add more value than 5 posts on your blog. After all, when you have other, authoritative sources talking about you than yourself, both people and algorithms tend to trust you more.
For which businesses are articles particularly important?
For which businesses are articles particularly important?
Business to business services
The description of the service, the process of how the service is delivered, is very important, but often not enough to convince people to choose you. Articles allow you to explain processes in more detail, answer customers’ questions and showcase your experience – building trust before the first contact.
For a personal brand
Personal branding is one of those cases where an expert image is more important than ever. Publications in the media (press release), blog articles will help to build this image. This is especially true for consultants, doctors and other professionals who need to be an authority.
For new businesses
Articles in external sources (the press) are the quickest way to get noticed when the brand does not yet have a strong authority and therefore visibility. It is an effective way to “go to market”, even with a smaller advertising budget.
For niche businesses
Do you offer an atypical service or products? Or perhaps you are trying to introduce something that has not been available on the market before? When you’re selling a solution or an innovation rather than an everyday product – it’s important to explain, and often to prove. Content marketing allows you to not only answer questions, but also convey value.
For international businesses
Thanks to targeted SEO keywords (for blogging) or external portals (for print), quality content marketing will help you to position yourself in the specific market where you want to build visibility and brand authority.
Business to business services
The description of the service, the process of how the service is delivered, is very important, but often not enough to convince people to choose you. Articles allow you to explain processes in more detail, answer customers’ questions and showcase your experience – building trust before the first contact.
For a personal brand
Personal branding is one of those cases where an expert image is more important than ever. Publications in the media (press release), blog articles will help to build this image. This is especially true for consultants, doctors and other professionals who need to be an authority.
For new businesses
Articles in external sources (the press) are the quickest way to get noticed when the brand does not yet have a strong authority and therefore visibility. It is an effective way to “go to market”, even with a smaller advertising budget.
For niche businesses
Do you offer an atypical service or products? Or perhaps you are trying to introduce something that has not been available on the market before? When you’re selling a solution or an innovation rather than an everyday product – it’s important to explain, and often to prove. Content marketing allows you to not only answer questions, but also convey value.
For international businesses
Thanks to targeted SEO keywords (for blogging) or external portals (for print), quality content marketing will help you to position yourself in the specific market where you want to build visibility and brand authority.
Article marketing
Composition and price of services
Article marketing
Composition and price of services
SEO / AEO optimised blog articles
Clarifying the theme and direction of communication
Depending on the specifics of the business and the needs of the target audience, we work out which topic can provide the most value for the user and the highest visibility in Google and AI search.
Market analysis
We assess which sources on this or similar topics are already dominating Google positions and AI recommendations. We identify their weaknesses and strengths.
Drafting the structure of an article
Based on our market analysis, we develop an article plan that outperforms competitors’ sources and can become the No.1 recommendation in Google and AI search.
Keyword research
Based on the topic of the article, the most popular SEO keywords used by the users asking the questions in the article are selected.
Drafting an article
We create valuable, in-depth, expert text (1000+ words) covering all the key issues and positioning the brand as an expert source.
Hosting articles
On demand, the article is placed in the blog section of the website so that all SEO, AEO algorithm needs are fulfilled.
We write articles in Lithuanian and English.
Articles in the press
Market analysis
Once the cooperation has started, a market analysis is carried out: the most active competitors in the press are identified and the topics they frequently cover. Niche areas are identified where the client has not spoken out or would benefit from speaking out.
Recommended topics for the first launch
Alongside the market analysis, recommendations for the first few articles are provided.
Article plan and client questionnaire
Once the topic of the article has been chosen, a plan is drawn up and, together with the structure, a questionnaire is sent to the client to gather expert opinion and other relevant facts.
Drafting an article
Once the text is drafted, it is agreed with the client and prepared for distribution to the press.
Article distribution
The text is being distributed to journalists at major news portals.
SEO / AEO optimised blog articles
Depending on the specifics of the business and the needs of the target audience, we work out which topic can provide the most value for the user and the highest visibility in Google and AI search.
We assess which sources on this or similar topics are already dominating Google positions and AI recommendations. We identify their weaknesses and strengths.
Based on our market analysis, we develop an article plan that outperforms competitors’ sources and can become the No.1 recommendation in Google and AI search.
Based on the topic of the article, the most popular SEO keywords used by the users asking the questions in the article are selected.
We create valuable, in-depth, expert text (1000+ words) covering all the key issues and positioning the brand as an expert source.
On demand, the article is placed in the blog section of the website so that all SEO, AEO algorithm needs are fulfilled.
We write articles in Lithuanian and English.
Articles in the press
Once the cooperation has started, a market analysis is carried out: the most active competitors in the press are identified and the topics they frequently cover. Niche areas are identified where the client has not spoken out or would benefit from speaking out.
Alongside the market analysis, recommendations for the first few articles are provided.
Once the topic of the article has been chosen, a plan is drawn up and, together with the structure, a questionnaire is sent to the client to gather expert opinion and other relevant facts.
Once the text is drafted, it is agreed with the client and prepared for distribution to the press.
The text is being distributed to journalists at major news portals.
How much does article marketing cost?
Articles for the blog
START
LT: 140 Eur
EN: 180 Eur
Article 1
(to be used within 30 days)
To keep the site active or to promote a particular topic
GROW
LT: 260 Eur
EN: 340 Eur
2 articles
(valid for 2 months)
AUTHORITY
LT: 499 Eur
EN: 660 Eur
4 articles
(valid for 3 months)
- In addition, we can take care of topic planning, article banner creation, article hosting, OpenGraph/Schema markup – so that each article not only looks professional, but also acts as a long-term SEO/AEO asset.
Why should I?
START
the perfect choice if you want to start aggregating content, keep your site active or respond to a specific topic
GROW
helps to consistently increase the authority of the website in searches, increasing the visibility of key phrases
AUTHORITY
enables strategic strengthening of thematic clusters and the development of an expert brand image in the long term
Why should I?
START
the perfect choice if you want to start aggregating content, keep your site active or respond to a specific topic
GROW
helps to consistently increase the authority of the website in searches, increasing the visibility of key phrases
AUTHORITY
enables strategic strengthening of thematic clusters and the development of an expert brand image in the long term
examples of work
How much does article marketing cost?
Press articles
START
LT: 299 Eur
EN: 340 Eur
Article 1
(to be used within 30 days)
For a one-off communication or pilot launch
GROW
LT: 550 Eur
EN: 640 Eur
2 articles
(valid for 2 months)
For consistent growth in visibility and reputation
AUTHORITY
LT: 999 Eur
EN: 1150 Eur
4 articles
(valid for 3 months)
For the image and international development of the expert
- Additional arrangements can be made for extra distribution across channels, visual formatting, SEO integration or journalistic interviews.
Why should I?
START
perfect if you want to test a service or spread the word about a new product or initiative.
GROW
Connecting with your audience on a regular basis, building your brand’s reputation.
AUTHORITY
helps you systematically establish yourself as an expert in the market, especially if you are targeting international development.
Why should I?
START
the perfect choice if you want to test a service or spread the word about a new product or initiative
GROW
connect with your audience on a regular basis, building your brand’s reputation
AUTHORITY
helps you systematically establish yourself as an expert on the market, especially if you are targeting international development
01.
Content strategy
Once we start working with you and have identified the need (what articles are needed), we get to know your activities, goals and audience. For SEO/AEO articles, we start with a first look at the topic, market analysis and article structure. If it’s a press article, we start with market and competitor analysis.
02.
Preparation and creation
Based on the approved topic, we will prepare an expert article, SEO / AEO or news portal article. In the case of a blog article, keyword research is also carried out prior to the start of the drafting process.
03.
Coordination and approval
Please download the text of the article for your review. Revisions or corrections are made where necessary. In the case of a blog article, not only the text is shared, but also meta-posts, a cover photo and, if necessary, illustrations for individual text blocks.
04.
Text publication
The blog article is placed on your website if required. In the case of a press release, the text is always circulated in the media. When the article appears on major news portals, additional guidance is provided on how to maximise the value of the content on other channels.
01.
Content strategy
Once we start working with you and have identified the need (what articles are needed), we get to know your activities, goals and audience. For SEO/AEO articles, we start with a first look at the topic, market analysis and article structure. If it’s a press article, we start with market and competitor analysis.
02.
Preparation and creation
Based on the approved topic, we will prepare an expert article, SEO / AEO or news portal article. In the case of a blog article, keyword research is also carried out prior to the start of the drafting process.
03.
Coordination and approval
Please download the text of the article for your review. Revisions or corrections are made where necessary. In the case of a blog article, not only the text is shared, but also meta-posts, a cover photo and, if necessary, illustrations for individual text blocks.
04.
Text publication
The blog article is placed on your website if required. In the case of a press release, the text is always circulated in the media. When the article appears on major news portals, additional guidance is provided on how to maximise the value of the content on other channels.
FOLLOWING BRANDS TRUST US
mokymus iš čia, tikrai verta įsigyti, labai viskas išsamiai ir aiškiai
All wishes where filled as the Communication with Joana, Patricija and Irmina was perfekt.
They designed the website to perfection, the texts are very professionally written and our content is protected through copyright.
A very big Thank you from Germany!
Didelė rekomendacija!
Ačiū, Joana, už profesionalią konsultaciją, dar pasimatysime 🙂
Joanos mokymai apie socialinių tinklų strategijos kūrimą, įrašų pateikimą, pritaikymą ir potencialių klientų pritraukimą padėjo sudėlioti konkrečius žingsnius kaip judėti toliau, kad pasiekti norimų rezultatų. Mokymų laikas neprailgo, Joana profesionaliai įsigilino į analizuojamus prekės ženklus, pateikė tikslingas kryptis kokia linkme judėti toliau, kompetetingai atsakė į visus klausimus ir juos išplėtojo. Iš mokymų išėjau su pilnu bagažu ne tik žinių bei realių žingsnių ką toliau daryti, tačiau ir namų darbais, kurių dėka konkrečiai bus išspręstos dabarties ir numatomos ateities perspektyvos, norint kiekvieną komunikacijos žinutę perteikti išnaudojant visas galimybe didinti žinomumą. Profesionalu, patikima , vertinga! #mokymai #asteri #socialiniaitinklai
Puiki komunikacija, profesionalumas, atidumas detalėms, kokybė!
Džiaugiuosi pasirinkusi Tave, Joana! Tik geriausios rekomendacijos!
Why Asteri?
15 +
Years of experience in sales and marketing
3
Our marketing solutions are focused on the LT, EU, and US markets.
90%
Clients’ SEO/AEO articles start generating organic traffic within the first month.
100 %
Expert content that is relevant not only to the AEO / SEO guidelines, but also to your business area.
7-10 d. d.
Average lead time from approval to publication.
Why Asteri?
15 +
Year of experience in sales and marketing for
3
Our marketing solutions are focused on the LT, EU, and US markets.
90%
Clients’ SEO/AEO articles start generating organic traffic within the first month.
100 %
Expert content that is relevant not only to the AEO / SEO guidelines, but also to your business area.
7-10 d. d.
Average lead time from approval to publication.
FAQ
What is the difference between AEO / SEO articles and press articles?
Firstly, the channel on which these articles are published. SEO/AEO articles are created for blogs (your website) and press articles for the media (news portals).
AEO optimisation of website content, including the blog, for visibility in Google and AI recommendations. The goal of such content is long-term visibility, organic traffic and authority building. Meanwhile, press articles are created according to the context at the time: they appear in the right place at the right time, as expert opinion or educational content, which helps the brand to establish itself in the wider discourse. Both content formats are useful and often recommended to businesses in synchrony, but their purpose is different.
What is the difference between SEO-only and SEO + AEO optimised articles?
SEO articles are only for visibility on Google, while AEO is also for recommendations from AI tools. However, today we no longer recommend articles that are only SEO optimised – we take both SEO and AEO recommendations into account when writing for our blog.
Typically, SEO optimised content focuses on keywords and search positions. AEO (Answer Engine Optimisation) content adds another layer – structure and semantics, which is particularly favoured by artificial intelligence.
Can I order just the article without publication?
A blog article – so you can host the text yourself, if needed, based on the agency’s recommendations. In the case of press articles, we do not recommend it, as the agency will arrange for the text to be circulated among the journalists’ contact database in order to be published on major news portals.
If I don’t have any ideas, can you help me choose a topic for the article?
Yes, this is one of the service components. Most clients already know at least the direction they want to take when they contact the agency. However, if they don’t, we will be happy to carry out a market analysis and suggest a topic that would be particularly useful to publish on due to its SEO position, an open niche market or a competitor’s strategy.
What’s more important – volume or quality of content?
In most cases, there will be no one without the other, because the scope of the article must be driven by the need to answer all the user’s questions.
It may be that a narrower topic will require a 1200-word article, while a broader one will require 2000 words or even more, and in all these cases the length of the content is appropriate, if it is not “for the sake of the word count”, but for the sake of explaining the topic in detail, so as to make it comprehensible to even a first-time reader.
Can press articles also be hosted on a blog?
Can, but must be adapted. We do not recommend duplicating the same text already published on a news portal.
However, we do offer a blog article adaptation service – not only do we integrate SEO keywords, but we also adapt the structure of the blog article, adding additional content, promotional inserts and meta entries as needed.
Is article writing a one-off or an ongoing service?
The service can be both one-off and ongoing. You can commission one article for a specific topic, but most clients choose to work with us on an ongoing basis – for example, a quarterly print article and monthly blog articles. This model is particularly recommended for those concerned with SEO / AEO positions, as the content that is continuously created and updated consistently grows in the search results.
Can AI-generated content be used in article marketing?
It is possible, but not as a basis for content, but as a supporting tool. At the agency, AI applications are used to structure content and generate ideas, but all text is written or edited by a copywriter.
While Google does not prohibit the publication of AI-generated text, it is essential that it provides value. Without human input, it will be just another piece of content that you are likely to find on a competitor’s blog. That’s why personal brand input in the text is so important, from expert opinion to the application of a unique tone, so that AI applications become the starting point for writing exceptional content, rather than the creator of the end product.
Can you edit my text instead of writing it?
Yes, we also offer an editing service. If you have a text that could be turned into a blog or press article, we can review it and adapt it to the appropriate platform.
Do you also choose photos to illustrate the articles?
Yes – we can choose visuals based on the nature of the content.
If needed, we can suggest suitable illustrations from free image libraries or generate the desired illustrations using artificial intelligence tools.
